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Welcome.

My name is Madalynn Lewis!

I’m a New York–based public relations and marketing professional working in-house for a luxury knitwear brand.

My work centers on shaping how design is translated into story through editorial strategy, thoughtful communication, and brand narrative.

My experience spans press relations, campaign development, content direction, and launch support. I approach each project with an emphasis on intention, clarity, and craft.

I see fashion as a language that communicates identity, emotion, and culture. I am drawn to brands that treat storytelling not as an accessory, but as the foundation of their work! At the intersection of creativity and strategy, I am interested in how meaning is built, sustained, and shared.

I am currently open to opportunities in fashion, public relations, events, and brand communications!

My Portfolio

A selection of my work appears above. A more in-depth view is available via the portfolio tab.

Address

New York City

Phone

Available upon request

Email

Connect

  • LinkedIn

Mad About It is my professional portfolio, presenting selected work across public relations, marketing, and editorial projects. It functions as a living archive of campaign development, brand communications, and strategic storytelling, reflecting my approach to shaping narrative and visual coherence across platforms.
 

Alongside project work, writing appears as a complementary practice, informing how I think about audience, culture, and meaning in communications. The site is updated regularly and serves as a central reference for my work in PR, marketing, and brand communications.

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