Madalynn Lewis

Fashion PR and Marketing Coordinator

I grew up in a small town in Wyoming, far from the fashion industry, but I was always drawn to the world beyond! From an early age, I knew I wanted to build a life in New York as I was captivated by its energy, creativity, and possibility.

I studied political science in college with plans to attend law school, developing a strong foundation in research, analysis, and persuasive storytelling.

Over time, that training evolved into a deeper interest in culture, image, and narrative; prompting me to step away from a conventional path and pursue a long-held ambition of working in fashion.

After graduating, I moved to New York City to translate a research-driven mindset into a creative career. Today, I work across fashion PR, marketing, and content strategy, focused on brand storytelling, campaign execution, and visual identity.

I’m particularly drawn to luxury, craftsmanship, and projects that balance clarity with creativity!

About my current role

At Pillowpia/ Pianissimo, I work across public relations and marketing, supporting brand storytelling, campaign execution, and communications initiatives. My role includes developing and managing email campaigns, overseeing social content calendars, drafting marketing and editorial copy, and supporting press and influencer outreach.

I also provide general brand support across launches and campaigns, assisting with photoshoots from preparation through execution and collaborating closely with creative and leadership teams. My focus is on ensuring all communications feel cohesive, intentional, and aligned with the brand’s narrative and visual identity.

I am currently open to opportunities in fashion, public relations, marketing, and brand communications!

Experience

September 2025 - Now

PR & Marketing Coordinator

Pillowpia/ Pianissimo Present

New York, New York

Support fashion PR and marketing initiatives for a luxury home goods and knitwear brand, with responsibilities spanning content creation, social media management, influencer outreach, and campaign coordination. Play a key role in the launch of Pillowpia’s luxury knitwear line, supporting campaign planning, influencer seeding, photoshoot production, and cross-platform rollout. Collaborate closely with leadership and creative partners to maintain cohesive brand storytelling and visual identity during a key growth phase.

Key Skills: Fashion PR · Brand Storytelling · Campaign Coordination · Influencer Outreach · Content Strategy · Editorial Copywriting · Social Media · Photoshoot Production · Launch Strategy

September 2024 - Nov 2024

Operations & Communications Intern

Kamala Harris Presidential Campaign

Denver, Colorado

Support communications and outreach initiatives for the Kamala Harris 2024 presidential campaign, contributing to message dissemination, audience engagement, and grassroots activation. Execute high-volume outreach through phone banking and canvassing, translating key campaign messaging into clear, persuasive conversations with diverse audiences.

Assist with event and volunteer coordination, support field operations, and help mobilize communities around a unified narrative and call to action. Developed strong skills in strategic messaging, audience targeting, rapid execution, and communication under pressure. This experience is directly applicable to PR, marketing, and brand communications.

Key Skills: Strategic Messaging · Audience Engagement · Communications Execution · Event Support · Community Building · Persuasion · Time-Sensitive Campaigns

July 2024 - August 2024

VOGUE Summer Intensive

London, United Kingdom

A capstone editorial project as part of the Vogue Summer Intensive, leading concept development, visual direction, and narrative cohesion. Oversee editorial planning, styling, and content execution, guiding the project from initial concept through final presentation.

Collaborate with a cross-functional creative team to ensure a cohesive editorial vision across visuals, styling, and written content, developing strong leadership, creative direction, and editorial decision-making skills within a fast-paced fashion media environment.

Key Skills: Editorial Leadership · Creative Direction · Styling · Visual Storytelling · Team Collaboration · Editorial Strategy