Madalynn Lewis

Fashion PR

I grew up in a small town in Wyoming, far from the fashion industry, but I was always drawn to the world beyond. From an early age, I was captivated by New York’s energy, creativity, and possibility, knowing that I wanted to build a life rooted in storytelling and culture.

I studied Political Science in college with plans to pursue law, developing a strong foundation in research, analysis, and persuasive communication. Over time, that analytical background evolved into a deeper interest in image, identity, and narrative, leading me to step away from a traditional path and pursue my long-held ambition of working in fashion.

After graduating, I moved to New York City to transform a research-driven mindset into a creative career. Today, I work in fashion and beauty communications, developing brand narratives through public relations, marketing, and content strategy. Supporting a portfolio of 12+ client accounts, I manage media relations, editorial outreach, influencer and talent partnerships, experiential activations, award submissions, and campaign execution for beauty, wellness, and lifestyle brands.

My work sits at the intersection of strategy and creativity, combining storytelling, relationship-building, and cultural awareness to help brands connect with their audiences. I am particularly drawn to luxury, craftsmanship, and projects that balance clarity with creativity, where thoughtful strategy meets compelling visual identity.

About my current role

In my current role, I develop and execute strategic communications initiatives for fashion, beauty, wellness, and lifestyle brands, with a focus on brand storytelling, media relations, and cultural relevance. Supporting a portfolio of 12+ client accounts, I manage editorial outreach, influencer and talent partnerships, experiential activations, award submissions, campaign execution, and client communications.

My work spans securing strategic press opportunities, coordinating brand events and partnerships, supporting creator and celebrity collaborations, developing communications materials, and helping shape narratives that strengthen brand visibility across media, digital platforms, and cultural moments.

Working at the intersection of public relations, marketing, and content strategy, I combine creative storytelling with a research-driven approach to help brands build meaningful connections with their audiences. I am particularly interested in how fashion and beauty brands communicate identity, create cultural impact, and use storytelling to bring their vision to life.

Additional examples of my work, including brand campaigns, editorial opportunities, media relations initiatives, partnerships, and event activations, are available upon request.

Experience

Feb 2026- Now

Brands Account Coordinator (Full-Time)

Emily Blair Media (Full-time)

New York, New York

Support integrated PR initiatives for 12 fashion and beauty brands, with responsibilities spanning brand storytelling, media relations, influencer partnerships, campaign coordination, and editorial outreach. Develop and execute communications strategies that elevate brand visibility, strengthen audience engagement, and secure meaningful placements across leading publications including Vogue, Forbes, Marie Claire, and Vanity Fair.

Collaborate with stylists, editors, influencers, and internal teams to coordinate product placements, earned media opportunities, campaign timelines, photoshoots, and brand activations. Monitor campaign performance and analyze key metrics to inform future communications strategies and maximize brand impact.

Key Skills: Fashion PR · Brand Storytelling · Media Relations · Influencer Partnerships · Editorial Outreach · Campaign Coordination · Photoshoot Production · Content Strategy · KPI Reporting · Brand Positioning

September 2025 - Now

PR & Marketing Coordinator

Pillowpia/ Pianissimo (Part-time)

New York, New York

Support fashion PR and marketing initiatives for a luxury home goods and knitwear brand, with responsibilities spanning content creation, social media management, influencer outreach, and campaign coordination. Play a key role in the launch of Pillowpia’s luxury knitwear line, supporting campaign planning, influencer seeding, photoshoot production, and cross-platform rollout. Collaborate closely with leadership and creative partners to maintain cohesive brand storytelling and visual identity during a key growth phase.

Key Skills: Fashion PR · Brand Storytelling · Campaign Coordination · Influencer Outreach · Content Strategy · Editorial Copywriting · Social Media · Photoshoot Production · Launch Strategy

September 2024 - Nov 2024

Operations & Communications Intern

Kamala Harris Presidential Campaign

Denver, Colorado

Support communications and outreach initiatives for the Kamala Harris 2024 presidential campaign, contributing to message dissemination, audience engagement, and grassroots activation. Execute high-volume outreach through phone banking and canvassing, translating key campaign messaging into clear, persuasive conversations with diverse audiences.

Assist with event and volunteer coordination, support field operations, and help mobilize communities around a unified narrative and call to action. Developed strong skills in strategic messaging, audience targeting, rapid execution, and communication under pressure. This experience is directly applicable to PR, marketing, and brand communications.

Key Skills: Strategic Messaging · Audience Engagement · Communications Execution · Event Support · Community Building · Persuasion · Time-Sensitive Campaigns

July 2024 - August 2024

VOGUE Summer Intensive

London, United Kingdom

A capstone editorial project as part of the Vogue Summer Intensive, leading concept development, visual direction, and narrative cohesion. Oversee editorial planning, styling, and content execution, guiding the project from initial concept through final presentation.

Collaborate with a cross-functional creative team to ensure a cohesive editorial vision across visuals, styling, and written content, developing strong leadership, creative direction, and editorial decision-making skills within a fast-paced fashion media environment.

Key Skills: Editorial Leadership · Creative Direction · Styling · Visual Storytelling · Team Collaboration · Editorial Strategy