Mad About It
Projects
A curated selection of recent work across public relations, brand communications, and editorial projects, reflecting an emphasis on narrative clarity, visual coherence, and strategic intent!
Pianissimo, Reintroduced
As part of Pianissimo’s relaunch, I contributed across public relations and brand communications, supporting the articulation of the brand’s narrative and visual direction. My role focused on translating design intent and craftsmanship into cohesive storytelling across press, campaign, and launch touchpoints.
Below is a curated selection of imagery from the campaign.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Yes, this was named after me! Developed as part of the Pianissimo relaunch to support brand storytelling across press and campaign touchpoints.
Campaign Narrative & Strategy
This section brings together the campaign’s narrative framework and strategic direction, outlining how storytelling, visual language, and communications priorities were aligned throughout the relaunch. The work reflects a considered approach to building cohesion across press, social, and campaign touchpoints, ensuring the brand’s identity remained clear and intentional at every stage.
Hero Shoot Creative Framework
I supported the Pianissimo shoot end to end, overseeing key elements of production and creative coordination. My role included securing the location, booking talent and creative partners, and aligning hair, makeup, styling, and photography to a unified campaign vision.
Developed in partnership with a New York–based luxury jewelry brand, the shoot required careful orchestration across brands. I helped bridge creative and strategic direction, ensuring cohesion across concept, execution, and final imagery.
The approach to storytelling and visual cohesion was largely informed by my editorial training during the Vogue summer intensive, where emphasis was placed on narrative clarity, pacing, and visual language.
VOGUE Summer Intensive
I completed Vogue’s summer editorial intensive in London, an immersive program focused on fashion storytelling, visual literacy, and editorial judgment. The experience sharpened my approach to narrative development and translating creative concepts into cohesive editorial work.
During my time in the Vogue summer editorial intensive in London, I worked on concept development, editorial storytelling, and visual direction across collaborative print and digital projects. I contributed to shaping narrative direction, selecting visual references, and refining how fashion stories are communicated through pacing, imagery, and tone.
The experience strengthened my editorial judgment and visual literacy, and continues to inform my approach to public relations and brand communications, particularly in translating creative vision into cohesive, audience-facing narratives.