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Welcome.

My name is Madalynn Lewis!

I’m a New York-based public relations and marketing professional specializing in fashion, beauty, and brand communications.

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My work centers on translating brand identity into compelling narratives through editorial strategy, strategic communication, and thoughtful storytelling.

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I support fashion, beauty, wellness, and lifestyle brands through media relations, influencer partnerships, campaign development, and experiential initiatives that strengthen visibility and build lasting audience connections.

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With experience across public relations, content strategy, and brand storytelling, I approach each project with a balance of creative intuition and strategic thinking.

 

Whether developing campaigns, coordinating launches, or cultivating relationships with editors, stylists, and creators, I am driven by the details that shape how a brand is perceived and remembered.

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I view fashion as a form of communication that reflects identity, culture, and emotion. I am drawn to brands that approach storytelling with intention, where craftsmanship, creativity, and strategy come together to create a lasting impact.

My Portfolio

A selection of my work appears above. A more in-depth view is available via the portfolio tab.

Address

New York City

Phone

Available upon request

Email

Connect

  • LinkedIn

Mad About It is my professional portfolio, presenting selected work across public relations, marketing, and editorial projects. It functions as a living archive of campaign development, brand communications, and strategic storytelling, reflecting my approach to shaping narrative and visual coherence across platforms.
 

Alongside project work, writing appears as a complementary practice, informing how I think about audience, culture, and meaning in communications. The site is updated regularly and serves as a central reference for my work in PR, marketing, and brand communications.

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